RESEARCH
Users were often unaware of how to access fundraisers, highlighting the need for a quick and straightforward fundraiser creation process
Considering the time constraint, I utilized personas, concentrating on Facebook's most prominent user group, individuals aged 25 to 35. Through my research, I discovered a strong demand for a quick and straightforward fundraiser creation process. Additionally, it became evident that many users were either unaware of birthday fundraisers or uncertain about how to use them.
visibility
Due to low visibility, users are often unaware of their ability to create and discover fundraisers
Users are unable to access fundraisers unless they specifically know to search for them. This presents a major challenge for potential donors, who wish to contribute to varying causes. The lack of intuitive navigation and visibility ultimately discourages users from actively participating in fundraising efforts.
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The current fundraiser setup process is lengthy, confusing, and lacks personalization options
This creates barriers for individuals who want to organize fundraisers tailored to their unique causes or interests. The complexity of the existing system discourages users from engaging in fundraising activities, as they are unable to personalize their campaigns to reflect their passions and values.
Design Opportunities
To encourage more people to engage in fundraising activities, there is a need for a user-friendly setup process and increased discoverability. I started by wireframing user flows for both donors and fundraiser creators, identifying similarities, differences, and potential opportunities within these processes. Subsequently, I narrowed my focus to the creators and incorporated interactions that prioritize the donor's needs and preferences.
1
Increase the visibility of fundraisers to notify users of this feature and encourage further interaction
2
Streamline the fundraising process to make it more intuitive and enable quick and easy transactions
3
Introduce personalized fundraisers with options to customize and interact with donors, as well as share across platforms
FINAL DESIGNS
By centralizing fundraisers and giving them equal prominence as Facebook Stories, visibility and efficiency were significantly improved
The fundraising process was completely redesigned to enhance user experience, resulting in a more streamlined, efficient, and interactive system Users can now conveniently access their own fundraisers, those of their friends, and any non-profit fundraisers they follow. Additionally, they can easily create personalized fundraisers, share them across platforms, and swiftly engage with donors. These enhancements not only enhance the visibility and distinguishability of fundraisers but also create a more intimate fundraising experience.
DESIGN DETAILS
Personalization
Users now have the flexibility to create fundraisers that align with their individual causes and interests. Whether they are passionate about supporting non-profits, celebrating birthdays, or championing local causes, users can personalize every aspect of their fundraiser experience. This includes customizing the visual aesthetics and overall ambiance of their fundraisers, ensuring that they authentically reflect their unique identity and values. Additionally, the platform allows for easy visibility of donors, enabling users to identify top contributors and express heartfelt gratitude for their generous contributions.
Visibility
Fundraisers have taken center stage with improved visibility and efficiency. By giving fundraisers equal prominence as Facebook Stories, they are now centralized, making it easier for users to access their own fundraisers, as well as those of their friends and the non-profit fundraisers they follow. Additionally, users can seamlessly share fundraisers across multiple platforms and quickly engage with donors. These enhancements not only enhance the visibility and distinguishability of fundraisers but also create a more intimate and engaging fundraising experience.
Streamlined Process
The process of creating fundraisers has been streamlined into four easy steps, ensuring a seamless and efficient experience for users.The platform now serves as a one-stop shop, providing creators with easy access to manage their existing fundraisers, create new ones, and review past fundraisers and donations. Furthermore, an interactive bar visually represents the amount raised, progressively growing with each contribution, providing a real-time and engaging representation of progress.
